Frangus, Rei dos Frangos, and the recipes in between
The beginning of our story dates back to August 12, 1989, when Rei dos Frangos opened its first takeaway grill house in Leiria.
Many of the recipes we still use today across our 20 Stores in Portugal - discover our locations here - come directly from our founders’ family recipe book!
And then? Taking our flavours to the world… happened in no time!
Would you like to discover our story? Join us and explore the key moments that have shaped our journey.
Meet Rei dos Frangos
The company Churrasqueiras Rei dos Frangos began its activity in 1989 in the takeaway food sector. Its respect for authentic Portuguese cuisine and its famous charcoal-grilled chicken with piri-piri sauce turned the first takeaway grill on Rua Mouzinho de Albuquerque, in Leiria, into a modern and dynamic company that today employs more than 250 people in Portugal.
The quality of traditional recipes, combined with the convenience of takeaway, has always been at the core of Rei dos Frangos’ success. These principles continue to guide us today: they have helped us build a chain of 20 takeaway grill houses (visit the Rei dos Frangos website) and 4 casual dining restaurants (discover our elegant restaurants), located from the Lisbon region to the central-northern part of Portugal.
In 2004, we opened, at our current headquarters in Leiria, an industrial and technological facility with over 7,000 m², where our recipes continue to be prepared according to traditional methods, while complying with the strictest HACCP, hygiene, and food safety standards. Combined with a rigorous raw material selection policy, our flavours are the essence of our identity.
What do we offer?
Since 2010, we have focused on export markets with the launch of Frangus, our range of high-quality frozen products. Inspired by traditional Portuguese recipes, Frangus introduces its global innovation and best-seller: deep-frozen Charcoal-grilled Chicken, available with piri-piri, lemon, orange, or garlic and parsley sauce. This unique product is the result of several years of development, supported by the knowledge acquired through our experience in the food sector.
The selection of our deep-frozen meals is still designed today based on the success of recipes in our physical stores, which are essential for understanding what we should maintain and where we should evolve. All our recipes are developed with respect for traditional processes and the excellence of ingredients. We collaborate with the best local suppliers to ensure the highest possible quality across our entire range. We never add artificial colorings, preservatives, or flavour enhancers, and quality is non-negotiable for us: we implement strict HACCP standards and, since 2024, we have been certified under the International Featured Standard (IFS) with a Higher Level rating (link).
Our portfolio includes around 20 different dishes, produced in 350g formats (individual portions for microwave preparation) and 2kg formats (approximately 6 portions; suitable for conventional oven preparation). The larger format, combined with a shelf life of over 12 months, makes our products ideal for retail, the HORECA channel, and catering services. We guarantee consistent quality across all batches, delivering an authentically Portuguese taste.
What do we want to be?
Our Portuguese flavors are a success among the Portuguese community abroad and continue to win over an increasing number of fans of healthy Mediterranean cuisine, offered in practical and convenient formats. Whether in single-portion formats or solutions tailored to the HORECA market, Frangus products keep pace with the trends of an increasingly demanding global market, providing our partners with effective solutions to meet today’s challenges.
Currently, Frangus is present in 26 countries across Europe, Asia, the Americas, and Africa, and in retail chains such as Auchan, SPAR, Carrefour, E.Leclerc, Delhaize, Intermarché, Aligro, El Corte Inglés, and Super U. International sales account for around 25% of the total turnover of Churrasqueiras Rei dos Frangos.
We aim to grow side by side with partners who value traditionally prepared products, assured quality, and responsibility. We believe this is the path to meeting the needs of a global consumer who seeks authentic flavour, convenience, and respect for health and the planet.
Join us in conquering the world, one chicken at a time.
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