Frangus took part in Alimentaria Barcelona, one of the largest international food industry events, held from 23 to 26 March. This was a key moment to strengthen our internationalization strategy, allowing us to establish new relationships with potential partners from various geographies, as well as consolidate connections with existing clients.

In this edition, we proudly presented the latest addition to our catalog: the Frangwich range, which includes the new Chicken sandwich with piri-piri sauce and the Pork sandwich with mustard (Bifana). Two crunchy, intense, and comforting proposals, designed to provide a practical experience without compromising flavour.

Proud of all our product ranges, Frangus continues to reinforce its positioning with chicken as its star product. Present in international markets for over a decade, our deep-frozen charcoal-grilled chicken continues to surprise first-time tasters with its quality. For our team, it is particularly rewarding to see visitors at our stand consistently recognize the innovation and excellence of a product that preserves the juiciness, flavour, and texture of traditionally charcoal-grilled chicken.

In this way, chicken continues to establish itself as a relevant and versatile choice, aligned with current consumer demands: balanced solutions between nutritional value, sustainability, accessibility, and, of course, flavour.

This vision is further supported by key food industry trends identified by the international consultancy Innova Market Insights, in collaboration with Portugal Foods. Among them, Powerhouse Protein highlights the growing demand for high-quality protein sources such as chicken. Layers of Delight emphasizes complete sensory experiences and comfort-driven consumption—reflected in the combination of textures and flavors across our ranges. In addition, Made for Moments underscores the importance of practical solutions tailored to different consumption occasions, while Crafting Tradition shows how tradition can be reimagined through innovation without losing authenticity—an approach deeply embedded in Frangus’s identity.

Rather than simply following trends, Frangus aims to anticipate them, developing solutions aligned with an increasingly demanding and dynamic consumer. We offer practical, consistent, and flavourful products that effectively meet market needs and reinforce our position as a natural and relevant choice.

We return from Barcelona confident that we are on the right path, committed to continuing to deliver quality, convenience, and the unmistakable taste that sets us apart.