Operation designation | Consolidate existing markets and grow into new markets with digital commerce

Operation code | 19421

Main objective | Improve its communication and promotion strategy, facilitating its entry and consolidation in target markets, in addition to priorities related to digital channels through Marketplaces, Intervention region

Center Beneficiary entity | CHURRASQUEIRAS REI DOS FRANGOS LDA

Approval date | 01-11-2025

Start date | 01-11-2025 

End date | 30-06-2026

Total eligible cost | €24,747.00

PRR contribution | €12,373.50

Objectives and expected results 

- Design a new strategy for digital channels, aimed at international markets; 

- Joining Marketplaces; - Improve website SEO;

- Enhance social networks to diversify the origins of organic traffic to the website; 

- Invest in paid traffic (Google ADS, display, and social media ads)

- Create content for social networks and website (e.g., video)

- Boost email marketing Number of new Marketplace memberships: 2

Number of markets covered by digital marketing actions: 15

Forecast of international sales through digital channels: €300,000